Mario PortelaStrength
DAD100 — The 100-Day Dad Reset

Starts MONDAY 14 SEPTEMBER 2026

100 days to become the dad your kids look up to — and your wife looks at twice.

DAD100 is a complete online system for busy dads who want to feel strong, proud and confident in front of their family again. The training routine, cardio, nutrition, supplements and structure — all laid out for you.

Watch Mario explain DAD100
See what is included

Less than £2/day

  • 100% online
  • Complete training routine
  • Cardio, nutrition and supplements
  • 100-day member portal

Complete routine

Training already planned

Cardio included

Clear weekly targets

Nutrition and supplements

Practical education and guidance

£197 once

Less than £2 per day

Mario's body transformation: Day 0 compared to Day 100, showing the result of the DAD100 system

Day 0 → Day 100

100 days

Why I created DAD100

I used to be fit and strong. Then life happened — and I let myself go.

I know what it feels like to look in the mirror and not recognise the man staring back. I used to be fit, strong and athletic. But after becoming a dad, my own health slowly slipped to the bottom of the list.

As a personal trainer and gym owner, I knew exactly what it takes to get back in shape. The problem was not lack of knowledge. It was lack of the right system, the right protocols, the right structure and the right accountability for a busy dad with real responsibilities.

So I developed it, applied it to myself and transformed my body in four months. Now I have turned that same system into a programme you can follow too — and get results that are the same, if not better.

“If I can rebuild from that starting point, you can too. The right system beats willpower every time.”
See what is inside
Mario Portela at a strength competition holding a trophy, next to his partner

Strength background

Competition proven

Who is behind this

A coach who has been on both sides of the mirror.

Personal trainer

Since 2021

Strength background

Strongman

Martial arts

Judo Black Belt

People coached

700+ globally

I have trained normal people — busy professionals, parents, beginners and people who had tried everything before — to become stronger, fitter and healthier. I do not coach athletes for a living. I coach real humans who need a clear plan and someone who understands what it is like to rebuild from scratch.

Same system, already built for you

What people say

700+ real people. The same system you are about to follow.

5.0 average · Verified client reviews
I've had a couple of personal trainers over time and not one comes anywhere close to Mario. He explains everything in detail, why and what muscles we are working, as well as pushing me to reach the goals I'm wanting to achieve. If I had to recommend any personal trainer to anyone, it would be him.
I have lost a total of 45kg with the help of Mario. It's not just the weight — he helped me build strong confidence and refocus my mindset. A truly fantastic guy who helps you believe you can do anything.
Pre-covid I was an avid gym goer, but I really struggled getting back into a consistent routine. Mario helped me so much by providing a plan that worked alongside my work and social life — so easy to stick to.
Training as an online client with Mario has been an absolutely wonderful experience. Organised, knowledgeable, approachable and caring. The training is catered to me and my ability, and he helps me track my nutrition with meal ideas too. 11/10!
Mario is an excellent motivator and an exceptional personal trainer. Would recommend to anyone looking to lose some extra pounds and get some serious gains. 10/10
Since starting, I've noticed amazing changes in my mood, energy levels and confidence. Beyond just working out, I'm learning vital gym techniques and nutrition tips that will set me up for long-term success.
Super Mario is amazing! Friendly, approachable, knowledgeable and always positive. He keeps the sessions fun and engaging whilst always mixing it up. I couldn't recommend him highly enough.
I had found myself stuck in an exercise and weight loss rut. The positive impact has been phenomenal — he pushes us to hit goals we'd have never thought capable. You won't regret it.
Reviews from Mario's in-person and online coaching clients.

Your family sees the tired version of you. You know there is a stronger one in there.

You keep promising and restarting

You start again, life gets loud, and your family watches another plan quietly fade out.

You want to lead by example

Your kids copy what you do, not what you say. You want them to grow up seeing a dad who looks after himself.

You want to feel wanted again

More energy at home, more confidence with your wife, and feeling good in your own skin — without an extreme diet or living in the gym.

One hundred days of structure, already built. No more starting from scratch every January.

What is included

Everything you need, already built into one online programme.

DAD100 is not simply a collection of workouts. It is your complete 100-day structure: training, cardio, nutrition, supplements and the tools to actually follow through.

01

Complete workout routine

A structured strength-training plan with clear progression, exercise guidance, gym options and home alternatives.

02

Cardio plan

Clear cardio sessions, walking goals, fitness targets and progression guidance without endless hours on a treadmill.

03

Nutrition guidance

Practical guidance covering calories, protein, portions, meal structure, weekends, family meals and eating out.

04

Supplement guidance

Straightforward education on creatine, whey protein, caffeine, vitamin D, multivitamins, electrolytes and what may not be worth buying.

05

100-day member portal

One place to access the programme, routines, videos, lessons, guides and trackers.

06

Accountability tools

Daily standards, weekly checklists, habit tracking, progress measurements and milestone reviews.

Training, cardio, nutrition, supplements and trackers — all in one place from day one.

Inside the member portal

This is what you log into every day.

One portal on your phone or laptop with the plan, the videos, the guidance and the trackers. Screens shown are illustrative of the DAD100 portal.

DAD100 member portal dashboard showing the 100-day progress tracker, weekly training schedule and daily habit checklist

Your 100-day dashboard

See exactly where you are, what is due today and how your habits are tracking across the 100 days.

DAD100 workout screen on a phone showing the day's exercises, sets, reps and exercise demonstration videos

The workout, already written

Every session laid out with sets, reps, progression and demonstration videos. Gym and home options included.

DAD100 nutrition and supplement guidance screen showing calorie and protein targets, meal building framework and supplement education

Nutrition and supplements, explained

Calorie and protein targets, meal building, family meals, eating out and honest supplement guidance.

Get your portal access and start on Monday 14 September 2026.

The five DAD100 standards

Five standards you hold for one hundred days.

Train

Follow the workout routine and progress your strength.

Move

Complete your cardio, walking and daily movement targets.

Fuel

Follow the nutrition structure and protein guidance.

Recover

Support your sleep, hydration and recovery where possible.

Lead

Model the standards you want your children to grow up seeing.

How it works

Four simple steps from today to day one hundred.

  1. 1

    Join DAD100

    Purchase the programme and receive access instructions.

  2. 2

    Enter the portal

    Access the full 100-day roadmap, routine, lessons and trackers.

  3. 3

    Follow the system

    Complete the training, cardio, nutrition and habit actions laid out for you.

  4. 4

    Finish stronger

    Complete the 100 days with better structure, confidence, fitness and standards.

Step one takes two minutes. Everything after that is already planned for you.

The 100-day roadmap

From 14 September 2026 to 22 December 2026.

  1. Days 1–14

    14–27 September

    Wake Up

    Get started properly, remove friction and rebuild control.

  2. Days 15–42

    28 September–25 October

    Build

    Establish the training, cardio and nutrition routine.

  3. Days 43–70

    26 October–22 November

    Perform

    Progress your strength, fitness and consistency.

  4. Days 71–90

    23 November–12 December

    Lead

    Maintain your standards through busy weeks and real life.

  5. Days 91–100

    13–22 December

    Finish

    Finish with momentum and create the standards you will continue afterwards.

Your place on the 14 September start is secured at checkout.

DAD100 online

£197VAT included

Less than £2/day

Less than £2 per day for 100 days of structured training, cardio, nutrition, supplement guidance and accountability.

  • 100-day portal access
  • Complete workout routine
  • Strength-training programming
  • Home and gym options
  • Cardio plan
  • Walking and movement targets
  • Nutrition guidance
  • Supplement education
  • Exercise videos
  • Habit and progress trackers
  • Optional online community

Starts Monday 14 September 2026 100% online

DAD100 is marketed under Mario Portela Strength. Payment is collected by Super-Me Fitness Ltd, the legal supplier of the programme.

No questions asked

100-day results guarantee.

£197

Fully refundable if you do not see a difference.

If you go through the programme and do not see a visible difference in your body, you get your money back.

I am putting my name behind this. If you follow the DAD100 system — the training, the cardio targets, the nutrition standards and the weekly check-ins — and you do not see a change in how you look, feel or move after 100 days, email me and I will refund every penny. No forms, no fights, no questions asked.

  • Complete the 100-day roadmap
  • Log your workouts and weights in the tracker
  • Hit your movement targets each week
  • Follow the nutrition standards
Money-back guarantee

Questions

Everything dads ask before joining.

In one hundred days, your family could be looking at a different man.

Stronger, fitter, calmer and proud of yourself again — with everything already laid out for you. Less than £2/day.

Secure Stripe checkout · Instant portal access